S4 W8 Second WA Assignment Example | Topics and Well Written Essays - 500 words

S4 W8 Second WA - Assignment Example They do not believe on aiding people solely but they also seek ways to empower and educate people to become self-sufficient. They work on two approaches which they believe will help the developing world. 1- Jeffery Sachs established the foundation of The Millennium Village model. The basic aim behind the establishment of such village is to being improvement and empowerment in the community (Sachs, 2005). This improvement revolves around crop production, education, creating health awareness, better infrastructure and many more. 2- They are committed to facilitate people on the concept of microcredit introduced by Muhammad Yunus in Bangladesh (Yunus, 2003). Through this concept, AVPA lends small loans to skilled women in village. This approach helps them to become successful entrepreneurs and improve their living standards. APVA is different from other NGOs because they are committed to improve the living standards of the people in African villages. They do not believe on aiding the people but they also believe on making the most through their skills. Their microcredit program has helped them to attain their goals in alleviating poverty, hunger, improved healthcare facilities, and education and in other spheres of

Compare and contrast the marketing strategies of two major brands, Essay

Compare and contrast the marketing strategies of two major brands, Apple and Samsung - Essay Example ke Apple to continuously come up with products such as iPhone, iPad, Macbook etc, that are popular among consumer segments (Ferral and Hartline 2012, 1). The uncertainty of the external environment provides greater motivation for a company, particularly ones operating in the high-tech electronic industry, to continuously innovate and develop high quality products. Development of marketing strategy enables evaluation of a company’s strengths and in turn allows an organization to capitalize on its strengths thereby providing a competitive advantage. Apple and Samsung, both virtually operating the same industry, employ their marketing strategy to survive the competition in the companies’ macro-environment. Availability of resources is an important aspect of marketing strategy for organizations operating in the electronics industry (Viardot 2004, 196). The fast-paced environment in the digital world necessitates the presence of ample amounts of resources in order to keep the technology updated. For Apple, continuous innovation in technology and the need to develop popular consumer products requires large amounts of both, human resource as well as capital for research and development (R&D). Such availability is vital to a brand’s image, particularly ones that deal in high-tech goods and services. Same is the case with Samsung where effective marketing strategy has allowed it to move its reputation to a premium electronics brand that has grown its market share tremendously. All aspects of marketing strategy including pricing, distribution, etc, play a central role in the delivery of consumer satisfaction with the product (Chang 2011). Marketing strategy altogether acts to provide consumers with a superior user experience. Today’s electronics industry is increasingly dynamic and the development of effective strategies and marketing plans are important for the success of organizations that operate in the growingly competitive environment. Speaking about Apple